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How Custom Murals Can Stand Out and Elevate Your Airbnb to Increase Bookings

Writer's picture: Sonia RichardsSonia Richards

In today’s competitive short-term rental market, standing out is crucial. One creative way to make your property unforgettable is by adding custom painted murals. These artistic designs not only enhance the visual appeal of your space but also transform it into a memorable experience that guests will rave about. In this blog, we’ll explore how murals can make your Airbnb stand out, boost your bookings, and provide an extraordinary guest experience.

Airbnb mural by Rosemont Lane

1. Creating a Memorable Airbnb Guest Experience Through Murals


Murals do more than just decorate your walls—they create lasting impressions.


  • Evoking Emotion: A well-designed mural can evoke emotions, making your space feel more inviting and personal. Whether it’s a calming nature scene or a vibrant abstract design, murals set the tone for your entire property.

  • Standing Out in Guests' Minds: With so many Airbnb options available, murals give your property a unique touch that helps it stand out. Guests are more likely to remember and recommend a place with creative, standout decor.


Airbnb mural by Rosemont Lane

2. Boosting Click-Through Rate with Eye-Catching Photo


One of the most important aspects of increasing bookings is getting potential guests to click on your listing. A visually striking mural can make all the difference.


  • First Impressions Matter: When guests browse through Airbnb, the first thing they see is the cover photo of your listing. A stunning mural featured prominently in your listing photos can grab attention, encouraging users to click on your property over others.

  • Higher Click-Through Rate = More Bookings: Listings that stand out visually are more likely to receive clicks. With an increased click-through rate, your property has a better chance of converting those clicks into bookings. Murals provide a unique feature that draws guests in from the start.


Airbnb mural by Rosemont Lane

3. Setting the Scene and Enhancing Aesthetics


Murals are more than just decoration; they help create an immersive atmosphere that enhances your property’s aesthetic appeal.


  • Tailoring to Your Guests: Custom murals can be designed to align with the interests and preferences of your target audience. A playful mural might attract families, while sleek, modern designs appeal to young professionals or couples.

  • Creating Ambiance: Whether it’s a tropical beach scene for a coastal retreat or a vibrant cityscape for an urban loft, murals help set the scene and create a more immersive experience for guests. This attention to detail makes your Airbnb feel more like a destination.


Airbnb mural design by Somerled Designs

4. Instagram-Worthy Spaces Drive More Traffic


In the digital age, social media plays a huge role in how people discover travel destinations. Murals provide the perfect backdrop for shareable moments, driving organic marketing.


  • Social Media Appeal: A visually captivating mural encourages guests to take photos and share them on Instagram and other platforms. These posts generate buzz and attract more travelers who are looking for unique, photo-worthy accommodations.

  • Free Marketing = More Clicks: The more guests share their experiences online, the more exposure your listing gets. This increased visibility can drive more people to click on your Airbnb listing, boosting both your click-through rate and bookings.


Airbnb mural design by Somerled Designs

5. Showcasing Local Culture and Authenticity


Murals can offer a glimpse into the local culture, adding authenticity and character to your property.


  • Reflecting Local Culture: A mural that highlights local landmarks or cultural elements not only enhances the guest experience but also connects them to the destination. Guests appreciate staying in a property that reflects the spirit of the location.

  • Supporting Local Artists: Working with local artists to create a mural for your space gives your property a unique, personal touch. Sharing the artist’s story in your listing can further engage guests, adding an extra layer of authenticity to their stay.


Airbnb mural design by Somerled Designs

6. Differentiating Your Property for a Competitive Edge


As the number of Airbnb listings grows, it’s important to find ways to differentiate your property from the rest. A mural offers that competitive edge.


  • Stand Out in a Crowded Market: Custom murals create a distinctive feature that makes your property stand out from the competition. When guests are browsing listings, a mural adds visual interest that can tip the scale in your favor.

  • A Memorable Selling Point: Murals give your property a unique selling point. Guests are more likely to talk about the mural in their reviews, which can further boost your property’s visibility and draw more potential guests to your listing.


Airbnb mural by Delsa Designs

7. Fostering Positive Reviews and Repeat Guests


Positive reviews are the lifeblood of successful Airbnb listings, and murals can help create the kind of guest satisfaction that leads to rave reviews and repeat bookings.


  • Boosting Guest Satisfaction: Guests are more likely to leave positive reviews when they have an enjoyable, visually stimulating experience. A mural adds a unique element to your property that guests will remember, leading to better reviews.

  • Encouraging Repeat Stays: When guests have an extraordinary experience, they’re more likely to return. A mural that stands out can become a defining feature that makes your property their go-to choice for future visits.


airbnb mural by Brilly design co

Conclusion:


Adding a custom mural to your Airbnb is a strategic investment that can significantly boost your click-through rate, attract more bookings, and create a lasting impression on guests. Whether it’s through stunning photos that catch the eye or the immersive experience of staying in a uniquely designed space, murals offer a wide range of benefits that help your property stand out in a competitive market.

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